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Nissan Ariya holds its value better — 30% five-year retention against 29% for the Audi e-tron. Resale value and cost of ownership, head to head.
On five-year value retention the Nissan Ariya comes out ahead, holding about 30% of its value versus 29% for the Audi e-tron. Over the first five years the Nissan Ariya loses roughly $27,680 while the Audi e-tron loses about $50,127 — a gap near $22,447.
First-year drop is the biggest factor: the Nissan Ariya sheds about 26% in year one versus 20% for the Audi e-tron. If you buy used, the steeper early drop is what the original owner absorbs.