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Lincoln Continental holds its value better — 50% five-year retention against 50% for the Audi SQ5. Resale value and cost of ownership, head to head.
On five-year value retention the Lincoln Continental comes out ahead, holding about 50% of its value versus 50% for the Audi SQ5. Over the first five years the Lincoln Continental loses roughly $23,199 while the Audi SQ5 loses about $31,574 — a gap near $8,375.
First-year drop is the biggest factor: the Lincoln Continental sheds about 10% in year one versus 14% for the Audi SQ5. If you buy used, the steeper early drop is what the original owner absorbs.