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Chevrolet Colorado holds its value better — 65% five-year retention against 64% for the Dodge Ram 1500. Resale value and cost of ownership, head to head.
On five-year value retention the Chevrolet Colorado comes out ahead, holding about 65% of its value versus 64% for the Dodge Ram 1500. Over the first five years the Chevrolet Colorado loses roughly $10,926 while the Dodge Ram 1500 loses about $8,911 — a gap near $-2015.
First-year drop is the biggest factor: the Chevrolet Colorado sheds about 8% in year one versus 6% for the Dodge Ram 1500. If you buy used, the steeper early drop is what the original owner absorbs.