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Chevrolet Colorado vs Dodge Ram 1500: 5-year value retention (65% vs 64%), resale value, and cost of ownership head-to-head. Chevrolet Colorado holds its value better.
On five-year value retention the Chevrolet Colorado comes out ahead, holding about 65% of its value versus 64% for the Dodge Ram 1500. Over the first five years the Chevrolet Colorado loses roughly $10,926 while the Dodge Ram 1500 loses about $8,911 — a gap near $-2015.
First-year drop is the biggest factor: the Chevrolet Colorado sheds about 8% in year one versus 6% for the Dodge Ram 1500. If you buy used, the steeper early drop is what the original owner absorbs.