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Ferrari 296 Gtb vs Lamborghini Urus: 5-year value retention (84% vs 84%), resale value, and cost of ownership head-to-head. Lamborghini Urus holds its value better.
On five-year value retention the Lamborghini Urus comes out ahead, holding about 84% of its value versus 84% for the Ferrari 296 Gtb. Over the first five years the Lamborghini Urus loses roughly $37,580 while the Ferrari 296 Gtb loses about $54,121 — a gap near $16,541.
First-year drop is the biggest factor: the Lamborghini Urus sheds about 0% in year one versus 5% for the Ferrari 296 Gtb. If you buy used, the steeper early drop is what the original owner absorbs.