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Ford Bronco holds its value better — 63% five-year retention against 63% for the Hyundai Santa Fe-Sport.
On five-year value retention the Ford Bronco comes out ahead, holding about 63% of its value versus 63% for the Hyundai Santa Fe-Sport. Over the first five years the Ford Bronco loses roughly $17,951 while the Hyundai Santa Fe-Sport loses about $9,332 — a gap near $-8619.
First-year drop is the biggest factor: the Ford Bronco sheds about 5% in year one versus 8% for the Hyundai Santa Fe-Sport. If you buy used, the steeper early drop is what the original owner absorbs.