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Land Rover Defender holds its value better — 63% five-year retention against 63% for the Ford Bronco. Resale value and cost of ownership, head to head.
On five-year value retention the Land Rover Defender comes out ahead, holding about 63% of its value versus 63% for the Ford Bronco. Over the first five years the Land Rover Defender loses roughly $23,305 while the Ford Bronco loses about $17,951 — a gap near $-5354.
First-year drop is the biggest factor: the Land Rover Defender sheds about 6% in year one versus 5% for the Ford Bronco. If you buy used, the steeper early drop is what the original owner absorbs.