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Ford Bronco vs Land Rover Defender: 5-year value retention (63% vs 63%), resale value, and cost of ownership head-to-head. Land Rover Defender holds its value better.
On five-year value retention the Land Rover Defender comes out ahead, holding about 63% of its value versus 63% for the Ford Bronco. Over the first five years the Land Rover Defender loses roughly $23,305 while the Ford Bronco loses about $17,951 — a gap near $-5354.
First-year drop is the biggest factor: the Land Rover Defender sheds about 6% in year one versus 5% for the Ford Bronco. If you buy used, the steeper early drop is what the original owner absorbs.