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Ford F-350 vs Nissan Frontier: 5-year value retention (70% vs 70%), resale value, and cost of ownership head-to-head. Nissan Frontier holds its value better.
On five-year value retention the Nissan Frontier comes out ahead, holding about 70% of its value versus 70% for the Ford F-350. Over the first five years the Nissan Frontier loses roughly $9,742 while the Ford F-350 loses about $19,153 — a gap near $9,411.
First-year drop is the biggest factor: the Nissan Frontier sheds about 4% in year one versus 12% for the Ford F-350. If you buy used, the steeper early drop is what the original owner absorbs.