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Ford Fiesta vs Ford Taurus: 5-year value retention (62% vs 62%), resale value, and cost of ownership head-to-head. Ford Taurus holds its value better.
On five-year value retention the Ford Taurus comes out ahead, holding about 62% of its value versus 62% for the Ford Fiesta. Over the first five years the Ford Taurus loses roughly $10,592 while the Ford Fiesta loses about $5,476 — a gap near $-5116.
First-year drop is the biggest factor: the Ford Taurus sheds about 8% in year one versus 8% for the Ford Fiesta. If you buy used, the steeper early drop is what the original owner absorbs.