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Genesis G80 holds its value better — 57% five-year retention against 57% for the Lincoln Aviator. Resale value and cost of ownership, head to head.
On five-year value retention the Genesis G80 comes out ahead, holding about 57% of its value versus 57% for the Lincoln Aviator. Over the first five years the Genesis G80 loses roughly $25,076 while the Lincoln Aviator loses about $24,415 — a gap near $-661.
First-year drop is the biggest factor: the Genesis G80 sheds about 6% in year one versus 8% for the Lincoln Aviator. If you buy used, the steeper early drop is what the original owner absorbs.