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Ram 1500 holds its value better — 75% five-year retention against 73% for the Hyundai Santa Cruz. Resale value and cost of ownership, head to head.
On five-year value retention the Ram 1500 comes out ahead, holding about 75% of its value versus 73% for the Hyundai Santa Cruz. Over the first five years the Ram 1500 loses roughly $10,402 while the Hyundai Santa Cruz loses about $8,003 — a gap near $-2399.
First-year drop is the biggest factor: the Ram 1500 sheds about 14% in year one versus 3% for the Hyundai Santa Cruz. If you buy used, the steeper early drop is what the original owner absorbs.