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Kia Optima holds its value better — 62% five-year retention against 61% for the Hyundai Sonata Hybrid. Resale value and cost of ownership, head to head.
On five-year value retention the Kia Optima comes out ahead, holding about 62% of its value versus 61% for the Hyundai Sonata Hybrid. Over the first five years the Kia Optima loses roughly $9,006 while the Hyundai Sonata Hybrid loses about $11,330 — a gap near $2,324.
First-year drop is the biggest factor: the Kia Optima sheds about 8% in year one versus 8% for the Hyundai Sonata Hybrid. If you buy used, the steeper early drop is what the original owner absorbs.