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Jeep Wrangler holds its value better — 76% five-year retention against 76% for the Toyota 4Runner. Resale value and cost of ownership, head to head.
On five-year value retention the Jeep Wrangler comes out ahead, holding about 76% of its value versus 76% for the Toyota 4Runner. Over the first five years the Jeep Wrangler loses roughly $8,613 while the Toyota 4Runner loses about $10,774 — a gap near $2,161.
First-year drop is the biggest factor: the Jeep Wrangler sheds about 5% in year one versus 7% for the Toyota 4Runner. If you buy used, the steeper early drop is what the original owner absorbs.