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Jeep Wrangler vs Toyota RAV4: 5-year value retention (76% vs 77%), resale value, and cost of ownership head-to-head. Toyota RAV4 holds its value better.
On five-year value retention the Toyota RAV4 comes out ahead, holding about 77% of its value versus 76% for the Jeep Wrangler. Over the first five years the Toyota RAV4 loses roughly $7,103 while the Jeep Wrangler loses about $8,613 — a gap near $1,510.
First-year drop is the biggest factor: the Toyota RAV4 sheds about 5% in year one versus 5% for the Jeep Wrangler. If you buy used, the steeper early drop is what the original owner absorbs.