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Kia Sorento holds its value better — 58% five-year retention against 58% for the Subaru Ascent. Resale value and cost of ownership, head to head.
On five-year value retention the Kia Sorento comes out ahead, holding about 58% of its value versus 58% for the Subaru Ascent. Over the first five years the Kia Sorento loses roughly $13,540 while the Subaru Ascent loses about $17,053 — a gap near $3,513.
First-year drop is the biggest factor: the Kia Sorento sheds about 4% in year one versus 12% for the Subaru Ascent. If you buy used, the steeper early drop is what the original owner absorbs.