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Kia Soul holds its value better — 62% five-year retention against 62% for the Mazda CX-5. Resale value and cost of ownership, head to head.
On five-year value retention the Kia Soul comes out ahead, holding about 62% of its value versus 62% for the Mazda CX-5. Over the first five years the Kia Soul loses roughly $8,109 while the Mazda CX-5 loses about $11,551 — a gap near $3,442.
First-year drop is the biggest factor: the Kia Soul sheds about 10% in year one versus 13% for the Mazda CX-5. If you buy used, the steeper early drop is what the original owner absorbs.