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Kia Sportage vs Subaru Outback: 5-year value retention (66% vs 66%), resale value, and cost of ownership head-to-head. Subaru Outback holds its value better.
On five-year value retention the Subaru Outback comes out ahead, holding about 66% of its value versus 66% for the Kia Sportage. Over the first five years the Subaru Outback loses roughly $11,934 while the Kia Sportage loses about $9,847 — a gap near $-2087.
First-year drop is the biggest factor: the Subaru Outback sheds about 11% in year one versus 4% for the Kia Sportage. If you buy used, the steeper early drop is what the original owner absorbs.