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Toyota Avalon holds its value better — 69% five-year retention against 69% for the Volkswagen Jetta. Resale value and cost of ownership, head to head.
On five-year value retention the Toyota Avalon comes out ahead, holding about 69% of its value versus 69% for the Volkswagen Jetta. Over the first five years the Toyota Avalon loses roughly $11,416 while the Volkswagen Jetta loses about $7,463 — a gap near $-3953.
First-year drop is the biggest factor: the Toyota Avalon sheds about 6% in year one versus 8% for the Volkswagen Jetta. If you buy used, the steeper early drop is what the original owner absorbs.