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Volkswagen Jetta holds its value better — 69% five-year retention against 68% for the Toyota Prius. Resale value and cost of ownership, head to head.
On five-year value retention the Volkswagen Jetta comes out ahead, holding about 69% of its value versus 68% for the Toyota Prius. Over the first five years the Volkswagen Jetta loses roughly $7,463 while the Toyota Prius loses about $9,150 — a gap near $1,687.
First-year drop is the biggest factor: the Volkswagen Jetta sheds about 8% in year one versus 9% for the Toyota Prius. If you buy used, the steeper early drop is what the original owner absorbs.