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Toyota Prius Prime keeps an estimated 77% of its original MSRP after 5 years — #25 of 530 cars VINdown tracks. See the full depreciation curve.
Per VINdown's modeling, the Toyota Prius Prime retains an estimated 77% of its original MSRP after five years, ranking #25 of 530 cars we track. That is 17 points above the 60% five-year average for Sedan in its class, so it holds value better than most rivals.
Most of the loss lands early: the Toyota Prius Prime sheds about 3% of its value in year one alone. From roughly $32,975 it falls to around $25,489 by year five — a five-year loss near $7,486, about $4.10 a day in depreciation.
Because the steepest drop hits around year 3, a lightly-used Toyota Prius Prime bought at 3 years old lets the first owner absorb the worst of the depreciation while the curve flattens — usually the value sweet spot. Explore the full year-by-year curve, trims, and true cost of ownership in the Model Lab above.
It keeps an estimated 77% of its original MSRP after five years — better than most among the 530 cars VINdown tracks (ranked #25).
From about $32,975 when new it drops to roughly $25,489 after five years — a loss near $7,486 (77% of its original MSRP retained).
Around 3 years old: that is just past the steepest depreciation, so you skip the biggest drop while the value curve is flattening.