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Genesis G90 holds its value better — 49% five-year retention against 49% for the Lincoln Navigator. Resale value and cost of ownership, head to head.
On five-year value retention the Genesis G90 comes out ahead, holding about 49% of its value versus 49% for the Lincoln Navigator. Over the first five years the Genesis G90 loses roughly $46,907 while the Lincoln Navigator loses about $46,826 — a gap near $-81.
First-year drop is the biggest factor: the Genesis G90 sheds about 6% in year one versus 6% for the Lincoln Navigator. If you buy used, the steeper early drop is what the original owner absorbs.