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Volkswagen Beetle holds its value better — 78% five-year retention against 77% for the Toyota Prius Prime.
On five-year value retention the Volkswagen Beetle comes out ahead, holding about 78% of its value versus 77% for the Toyota Prius Prime. Over the first five years the Volkswagen Beetle loses roughly $4,514 while the Toyota Prius Prime loses about $7,486 — a gap near $2,972.
First-year drop is the biggest factor: the Volkswagen Beetle sheds about 4% in year one versus 3% for the Toyota Prius Prime. If you buy used, the steeper early drop is what the original owner absorbs.