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Audi e-tron vs Kia Soul-Ev: 5-year value retention (28% vs 55%), resale value, and cost of ownership head-to-head. Kia Soul-Ev holds its value better.
On five-year value retention the Kia Soul-Ev comes out ahead, holding about 55% of its value versus 28% for the Audi e-tron. Over the first five years the Kia Soul-Ev loses roughly $15,414 while the Audi e-tron loses about $50,622 — a gap near $35,208.
First-year drop is the biggest factor: the Kia Soul-Ev sheds about 9% in year one versus 20% for the Audi e-tron. If you buy used, the steeper early drop is what the original owner absorbs.