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Audi Q4 vs BMW M8: 5-year value retention (37% vs 49%), resale value, and cost of ownership head-to-head. BMW M8 holds its value better.
On five-year value retention the BMW M8 comes out ahead, holding about 49% of its value versus 37% for the Audi Q4. Over the first five years the BMW M8 loses roughly $70,650 while the Audi Q4 loses about $32,030 — a gap near $-38620.
First-year drop is the biggest factor: the BMW M8 sheds about 0% in year one versus 0% for the Audi Q4. If you buy used, the steeper early drop is what the original owner absorbs.