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Audi Q8 vs Rolls-Royce Dawn: 5-year value retention (50% vs 73%), resale value, and cost of ownership head-to-head. Rolls-Royce Dawn holds its value better.
On five-year value retention the Rolls-Royce Dawn comes out ahead, holding about 73% of its value versus 50% for the Audi Q8. Over the first five years the Rolls-Royce Dawn loses roughly $98,852 while the Audi Q8 loses about $38,178 — a gap near $-60674.
First-year drop is the biggest factor: the Rolls-Royce Dawn sheds about 5% in year one versus 0% for the Audi Q8. If you buy used, the steeper early drop is what the original owner absorbs.