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Audi R8 vs Lamborghini Urus: 5-year value retention (86% vs 84%), resale value, and cost of ownership head-to-head. Audi R8 holds its value better.
On five-year value retention the Audi R8 comes out ahead, holding about 86% of its value versus 84% for the Lamborghini Urus. Over the first five years the Audi R8 loses roughly $28,014 while the Lamborghini Urus loses about $37,580 — a gap near $9,566.
First-year drop is the biggest factor: the Audi R8 sheds about 3% in year one versus 0% for the Lamborghini Urus. If you buy used, the steeper early drop is what the original owner absorbs.