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Audi TT-Rs vs BMW M4: 5-year value retention (69% vs 70%), resale value, and cost of ownership head-to-head. BMW M4 holds its value better.
On five-year value retention the BMW M4 comes out ahead, holding about 70% of its value versus 69% for the Audi TT-Rs. Over the first five years the BMW M4 loses roughly $24,825 while the Audi TT-Rs loses about $22,403 — a gap near $-2422.
First-year drop is the biggest factor: the BMW M4 sheds about 0% in year one versus 6% for the Audi TT-Rs. If you buy used, the steeper early drop is what the original owner absorbs.