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BMW 1-Series vs Mercedes-Benz S-Class Coupe: 5-year value retention (48% vs 46%), resale value, and cost of ownership head-to-head. BMW 1-Series holds its value better.
On five-year value retention the BMW 1-Series comes out ahead, holding about 48% of its value versus 46% for the Mercedes-Benz S-Class Coupe. Over the first five years the BMW 1-Series loses roughly $11,742 while the Mercedes-Benz S-Class Coupe loses about $75,276 — a gap near $63,534.
First-year drop is the biggest factor: the BMW 1-Series sheds about 6% in year one versus 0% for the Mercedes-Benz S-Class Coupe. If you buy used, the steeper early drop is what the original owner absorbs.