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Chevrolet Silverado-3500hd vs Jeep Wrangler Unlimited: 5-year value retention (90% vs 90%), resale value, and cost of ownership head-to-head. Jeep Wrangler Unlimited holds its value better.
On five-year value retention the Jeep Wrangler Unlimited comes out ahead, holding about 90% of its value versus 90% for the Chevrolet Silverado-3500hd. Over the first five years the Jeep Wrangler Unlimited loses roughly $3,307 while the Chevrolet Silverado-3500hd loses about $4,946 — a gap near $1,639.
First-year drop is the biggest factor: the Jeep Wrangler Unlimited sheds about 2% in year one versus 0% for the Chevrolet Silverado-3500hd. If you buy used, the steeper early drop is what the original owner absorbs.