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Dodge Durango vs Jeep Grand Cherokee: 5-year value retention (59% vs 60%), resale value, and cost of ownership head-to-head. Jeep Grand Cherokee holds its value better.
On five-year value retention the Jeep Grand Cherokee comes out ahead, holding about 60% of its value versus 59% for the Dodge Durango. Over the first five years the Jeep Grand Cherokee loses roughly $15,646 while the Dodge Durango loses about $15,832 — a gap near $186.
First-year drop is the biggest factor: the Jeep Grand Cherokee sheds about 0% in year one versus 5% for the Dodge Durango. If you buy used, the steeper early drop is what the original owner absorbs.