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Ford Bronco Sport vs Toyota Prius: 5-year value retention (71% vs 72%), resale value, and cost of ownership head-to-head. Toyota Prius holds its value better.
On five-year value retention the Toyota Prius comes out ahead, holding about 72% of its value versus 71% for the Ford Bronco Sport. Over the first five years the Toyota Prius loses roughly $8,023 while the Ford Bronco Sport loses about $9,299 — a gap near $1,276.
First-year drop is the biggest factor: the Toyota Prius sheds about 2% in year one versus 3% for the Ford Bronco Sport. If you buy used, the steeper early drop is what the original owner absorbs.