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Ford Taurus vs Kia Optima: 5-year value retention (62% vs 62%), resale value, and cost of ownership head-to-head. Ford Taurus holds its value better.
On five-year value retention the Ford Taurus comes out ahead, holding about 62% of its value versus 62% for the Kia Optima. Over the first five years the Ford Taurus loses roughly $10,592 while the Kia Optima loses about $8,935 — a gap near $-1657.
First-year drop is the biggest factor: the Ford Taurus sheds about 8% in year one versus 8% for the Kia Optima. If you buy used, the steeper early drop is what the original owner absorbs.