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Honda Fit vs Jeep Wrangler Unlimited: 5-year value retention (52% vs 68%), resale value, and cost of ownership head-to-head. Jeep Wrangler Unlimited holds its value better.
On five-year value retention the Jeep Wrangler Unlimited comes out ahead, holding about 68% of its value versus 52% for the Honda Fit. Over the first five years the Jeep Wrangler Unlimited loses roughly $14,858 while the Honda Fit loses about $8,527 — a gap near $-6331.
First-year drop is the biggest factor: the Jeep Wrangler Unlimited sheds about 14% in year one versus 12% for the Honda Fit. If you buy used, the steeper early drop is what the original owner absorbs.