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Hyundai Kona vs Hyundai Santa Fe: 5-year value retention (64% vs 64%), resale value, and cost of ownership head-to-head. Hyundai Kona holds its value better.
On five-year value retention the Hyundai Kona comes out ahead, holding about 64% of its value versus 64% for the Hyundai Santa Fe. Over the first five years the Hyundai Kona loses roughly $9,180 while the Hyundai Santa Fe loses about $12,724 — a gap near $3,544.
First-year drop is the biggest factor: the Hyundai Kona sheds about 10% in year one versus 5% for the Hyundai Santa Fe. If you buy used, the steeper early drop is what the original owner absorbs.