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Jeep Wrangler Unlimited vs MINI Cooper: 5-year value retention (90% vs 47%), resale value, and cost of ownership head-to-head. Jeep Wrangler Unlimited holds its value better.
On five-year value retention the Jeep Wrangler Unlimited comes out ahead, holding about 90% of its value versus 47% for the MINI Cooper. Over the first five years the Jeep Wrangler Unlimited loses roughly $3,307 while the MINI Cooper loses about $11,015 — a gap near $7,708.
First-year drop is the biggest factor: the Jeep Wrangler Unlimited sheds about 2% in year one versus 18% for the MINI Cooper. If you buy used, the steeper early drop is what the original owner absorbs.