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Kia Forte vs Mazda Mazda6: 5-year value retention (72% vs 67%), resale value, and cost of ownership head-to-head. Kia Forte holds its value better.
On five-year value retention the Kia Forte comes out ahead, holding about 72% of its value versus 67% for the Mazda Mazda6. Over the first five years the Kia Forte loses roughly $5,638 while the Mazda Mazda6 loses about $8,175 — a gap near $2,537.
First-year drop is the biggest factor: the Kia Forte sheds about 1% in year one versus 7% for the Mazda Mazda6. If you buy used, the steeper early drop is what the original owner absorbs.