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Kia Forte vs Toyota Prius: 5-year value retention (72% vs 72%), resale value, and cost of ownership head-to-head. Toyota Prius holds its value better.
On five-year value retention the Toyota Prius comes out ahead, holding about 72% of its value versus 72% for the Kia Forte. Over the first five years the Toyota Prius loses roughly $8,023 while the Kia Forte loses about $5,638 — a gap near $-2385.
First-year drop is the biggest factor: the Toyota Prius sheds about 2% in year one versus 1% for the Kia Forte. If you buy used, the steeper early drop is what the original owner absorbs.