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Kia Sportage vs Mazda CX-30: 5-year value retention (66% vs 66%), resale value, and cost of ownership head-to-head. Kia Sportage holds its value better.
On five-year value retention the Kia Sportage comes out ahead, holding about 66% of its value versus 66% for the Mazda CX-30. Over the first five years the Kia Sportage loses roughly $9,847 while the Mazda CX-30 loses about $9,100 — a gap near $-747.
First-year drop is the biggest factor: the Kia Sportage sheds about 4% in year one versus 3% for the Mazda CX-30. If you buy used, the steeper early drop is what the original owner absorbs.