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Nissan Kicks vs Volkswagen Jetta: 5-year value retention (69% vs 69%), resale value, and cost of ownership head-to-head. Nissan Kicks holds its value better.
On five-year value retention the Nissan Kicks comes out ahead, holding about 69% of its value versus 69% for the Volkswagen Jetta. Over the first five years the Nissan Kicks loses roughly $6,864 while the Volkswagen Jetta loses about $7,463 — a gap near $599.
First-year drop is the biggest factor: the Nissan Kicks sheds about 3% in year one versus 8% for the Volkswagen Jetta. If you buy used, the steeper early drop is what the original owner absorbs.