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Hyundai Tucson Hybrid vs Toyota Prius Prime: 5-year value retention (65% vs 77%), resale value, and cost of ownership head-to-head. Toyota Prius Prime holds its value better.
On five-year value retention the Toyota Prius Prime comes out ahead, holding about 77% of its value versus 65% for the Hyundai Tucson Hybrid. Over the first five years the Toyota Prius Prime loses roughly $7,486 while the Hyundai Tucson Hybrid loses about $11,326 — a gap near $3,840.
First-year drop is the biggest factor: the Toyota Prius Prime sheds about 3% in year one versus 6% for the Hyundai Tucson Hybrid. If you buy used, the steeper early drop is what the original owner absorbs.