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Kia Forte5 vs Toyota Prius Prime: 5-year value retention (78% vs 77%), resale value, and cost of ownership head-to-head. Kia Forte5 holds its value better.
On five-year value retention the Kia Forte5 comes out ahead, holding about 78% of its value versus 77% for the Toyota Prius Prime. Over the first five years the Kia Forte5 loses roughly $3,120 while the Toyota Prius Prime loses about $7,486 — a gap near $4,366.
First-year drop is the biggest factor: the Kia Forte5 sheds about 0% in year one versus 3% for the Toyota Prius Prime. If you buy used, the steeper early drop is what the original owner absorbs.